Professor Frauke Kreuter is Director of the Joint Program in Survey Methodology at the University of Maryland, USA; and Professor of Statistics and Data Science at the Ludwig-Maximilians-University of Munich. She is an elected fellow of the American Statistical Association and the 2020 recipient of the Warren Mitofsky Innovators Award of the American Association for Public Opinion Research. In addition to her academic work Dr. Kreuter is the Founder of the International Program for Survey and Data Science, developed in response to the increasing demand from researchers and practitioners for the appropriate methods and right tools to face a changing data environment; Co-Founder of the Coleridge Initiative, whose goal is to accelerate data-driven research and policy around human beings and their interactions for program management, policy development, and scholarly purposes by enabling efficient, effective, and secure access to sensitive data about society and the economy. coleridgeinitiative.org; and Co-Founder of the German language podcast Dig Deep.

This Talk will be held in English. For more English-language talks, check out this overview.

Prof. Dr. Bernd Skiera hat seit 1999 den ersten Lehrstuhl für Electronic Commerce in Deutschland an der Goethe-Universität Frankfurt am Main inne, jüngst einen ERC-Advanced-Grant erworben und ist im Vorstand des EFL-The Data Science Institut und der Schmalenbach-Gesellschaft. Seine Forschungsschwerpunkte sind Online-Marketing, Marketing-Analytics, Machine Learning, Marketing-Automation, Electronic Commerce und Verbraucherschutz. Er hat zudem den Spin-Off, Marini Systems GmbH mitgegründet, das Technologien zum Robotic Selling anbietet.

How do GDPR and other Privacy Laws impact the Online Advertising Market? – Impulse Session

Regulators all over the world stronger protect privacy of consumers with consequences for online advertising that used to rely on personal data and machine learning to better target advertising. This presentation uses the European General Data Protection Regulation (GDPR) to illustrate these con-sequences for the various actors of the online advertising industry. It shows how the industry uses the Transparency and Consent Framework (TCF) to comply with privacy requirements and outlines the challenges that arise if actors of the market do not agree on such standards and do not harmonize their activities under such standards. It also emphasizes that market power increases for those actors with direct contact to users. The ability of some actors to bundle consent of users to the use of personal data with the use of a particular service also benefits them.

This Talk will be held in English. For more English-language talks, check out this overview.

Ming-Hui Huang is Distinguished Professor, Department of Information Management, College of Management, National Taiwan University. Professor Huang received her PhD from the University of Wisconsin-Madison, USA. She is the first and only Asian-based fellow of European Marketing Academy (EMAC), International Research Fellow of the Centre for Corporate Reputation, University of Oxford, UK, and Distinguished Research Fellow of the Center for Excellence in Service, University of Maryland, USA. Her Fields of Specialty are AI strategy,  AI in Service, AI in Marketing, IT Service and Technology-enabled Marketing Strategy.

“The Feeling Economy–How Artificial Intelligence Is Creating the Era of Empathy” – Impulse Session

Artificial intelligence (AI) is profoundly changing our world, in ways that are not yet well-understood, because of the implicit (and wrong) assumption that all AI is about thinking intelligence. If we realize that there are multiple intelligences, of differing difficulty for AI, and that this is what drives the order of AI development, then we start to understand how this will change the balance between AI and HI (human intelligence). As we are in the midst of a coronavirus pandemic, public health scientists warn that such pandemics are likely to become more numerous, due to human encroachment of the natural world, increased global travel, and crowded cities that facilitate the spread of such viruses. The response to all of this is likely to an increased use of AI by everyone. This implies that HI will need to emphasize empathy more, to make up the loss of human contact, and to be more tolerant and understand each other more.

This Talk will be held in English. For more English-language talks, check out this overview.